On this site we will simulate casino environment to demonstrate capabilities of the Smartico.ai Gamification solution.

Smartico solution doesn't depend on particular Casino or Sportsbook platform and can be setup on any web page or in mobile application

Before we start let’s create you a virtual player for our demo casino.

You nickname will be #current-user-name

We defined 5 core tools that are building plentiful Gamification environment:

In addition to the core tools there are two glueing all mechanics together:

Communication Channels
Activity history

Points

In Smartico you can define actions of casino player that are giving Points.

Possible actions could be:

Bet Deposit
Login Withdrawal Change of mail or phone
...or ANY other specific for your casino platform

In addition operator can put conditions for every action, for example to give 100 points on login if player balance is above 500 EUR.

BTW, you can define own name for the Points, it could be Coins, XPs or any other

You just did a login and here is the flow that is acting on player

Inbox notification is a small widget shown in the right bottom corner. It's the main entry point to Gamification UI and one of communication Channels to keep player informed.

Now you can try Points rules in action..
Your current points balance is
Points
Lets get 10 more Points to have 20 in total.

Measuring performance

As part of gamification ecosystem we are providing analytical tools to track performance and adjust configurations of Levels, Missions and Points.

You can track things like

Missions

Here are mission mechanics that you can implement in Smartico

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You can mix these machanics by building missions with multiple tasks

You can build dependencies between missions and control when and what will be exposed to your players

Leaderboards

Leaderboards show how users are progressing against each other. Top positions receive additional rewards.

You can define multiple Leaderboards, like daily, weekly and monthly.
As part of leaderboard you are setting the rules, number of winners and what winners are getting.

As a base configuration winners are getting "Points" as reward. But you can setup system the way that will give any kind of reward supported by your Casino or Sport betting platform
Here is an example:

Store & Bonuses

In the store players can buy benefits in the gaming environment, virtual or real items using collected Points.

Smartico Store support 2 types of the items.

With Basic integration operator can define Store item that is issues by Casino platform based on API call.
As soon as player is buying item, Smartico is making a call to Casino platform and if it's succesefull, deducting Points from user balance.

With Deep integration we are building a custom solution for the platform. Where purchase item (usally a Bonus of any type), can be issued, automatically or manually redeemed, expired or used.
In this case player has a control and visibility of the Bonus status after purchasing it the store.

You can also:

Build communication flows based on the purchase activity Segment store items visibility Remind users about redeemable or expirabled bonuse

Recording UI sessions

Gamification is all about user expirience.
And for this reason we are providing a tool to record player behavior for farther analysis.

In order to protect player privacy we are not recording sensetive information and giving an option for operator to record only specific sessions or part of the interface.

Flow builder

Flow builder is heart of our system.

It's main purpose is to evaluate actions done by player and player state and execute specific activities.

In Gamification it's mainly used to issue Points, give rewards and communicate with player.

In Marketing operator can segment players and build retention campaigns using 5 communication channels (also known as omni channel marketing approach).




Flows can be executed in realtime as reaction to user action or based on defined schedule (e.g. "3 days before player birthday")


We also found flows usefull for the Risk evaluation
To catch players winning high amount in short period of time.
Doing withdraw without having active gameplay after deposit
Changing device, geographical location or fingerprint of device

Communication channels

We have 5 channels that can be used to orchestrate communication with players

Popup Inbox message
Web and Native App Push messages
SMS Email

Popups, Inbox and Push messages you are getting out of the box as soon as Smartico script is planted on your web site.

For Email and SMS we can setup direct integration with providers or connect to your existing API.

React on communication events When specific channel is used in the flow you can track reaction on the message.



For example you can do a Double Engagement, with Web-Push as primary channel and when player is getting push (Impression) to send him email with 1 minute delay.



Or you can build a fallback flows when one of the communication is failed.

Setting up gamification

Here is brief list of what should be done to setup Gamification environment...

Technical side


Operational side



Smartico is assisting on all the technical steps and providing training and know-how for the operational setup and post setup analysis.

Roadmap 2020

By being ambitious and realistic..., our goals for 2020:

Gamification

Marketing

Analysis

And something more
that you will see next ICE!

Thank you!